Guinness Open Gate Brewery

Problem

Guinness have an experimental brewery, the Open Gate Brewery, which is open to the public. Their site is run on a restrictive CMS, and they needed to create the capability to showcase events on the site, and to amend the booking engine to enable purchase of multiple tickets at different time slots.

Involvement

Working in MullenLowe Profero. I led the UX from requirements gathering to producing the wireframes and working with the design team to see the project through to completion.

Process

I produced a written response to the brief which walked through the key requirements, followed by an Airtable of prioritised requirements and features. I sketched out the flows for events and booking, did detailed wireframes in Sketch and worked with the visual design team to get to a UI that was clear and brought out the best of the brand.

 

Final Product

The site is visible here: Guinness Open Gate Brewery

Event landing page (desktop):

Booking page (desktop):

Outcome

Guinness are now able to add events to the site, and customers can book multiple time slots